What should a home service website include?
Most trade websites that do not bring in work are missing the same few things. Here is what actually matters, in plain terms.
A page for each main service
One page that lists everything you do is hard for Google to match and hard for customers to read. A page per service, like drain cleaning or water heaters, lets each one be found and explained properly.
The towns you serve
Customers search with their town in mind. Naming the areas you cover, and giving the main ones their own page, helps you show up beyond your home city.
Proof: photos and reviews
Photos of your own jobs and reviews from real customers do more convincing than any description. Stock photos do the opposite.
Easy ways to reach you
Your phone number should be one tap away on every phone screen. Keep a dedicated contact page with a short form and every way to reach you, and link to it from everywhere.
Speed and phones first
Most visitors arrive on a phone, often in a hurry. A site that is slow or awkward on a small screen loses them before they read a word.
Clear business facts
Your business name, phone number, hours and service area should match everywhere: your website, Google Business Profile and directories. Consistent facts help search engines trust that you are who you say you are.